Campaigner Editor’s Score: 92/100

Pricing/worth 88/100
Features 95/100
Customizations, add-ons and integrations 94/100
Ease of use 88/100
Customer improve 94/100

Why We Chose Campaigner as Best for Larger Businesses

We selected Campaigner as the most productive e mail advertising device for higher companies for its ease of use and customizable options, which let you building up your e mail advertising efforts to succeed in a much broader target market.  

Campaigner provides capability its competition lack, together with detailed automation workflows and autoresponders. With those options, you’ll customise your messages and automate triggers that may ship emails in accordance with a date or motion you specify. You can agenda an e mail to ship on every buyer’s birthday, as an example, or ship a welcome message when a consumer first subscribes. These triggers turn out to be useful for higher companies that require follow-ups with more than one contacts.

Campaigner additionally means that you can combine your e mail advertising efforts with social media platforms. For instance, you need to embed your corporate’s social media feed into emails, encouraging shoppers to keep on with you on social as neatly.

Key takeaway: Campaigner provides customizable options that its competition lack, together with automation for brought on emails. It additionally is helping you buckle down and do lengthy touch lists whilst making sure every recipient feels valued and engaged with personalised emails.


Campaigner is the very best possibility for companies with a big touch pool, along side its more than a few different advantages.

  • Customizable options: Email automation, stories, personalization and experimentation are simply some of the customizable options Campaigner provides. For instance, you’ll automate responses, check your topic strains, and section your contacts to ship a foolproof e mail that is fine-tuned to seize the eye of your goal buyer.
  • Automated workflows: Campaigner is helping you dedicate your time to the place your enterprise wishes it probably the most. Built-in advertising automation manages the precise emails despatched to a undeniable workforce and at what time with out you tracking each and every level.
  • Social media integration: You can embed your corporate’s social media feeds without delay into your emails, which is able to spice up your engagement thru a multichannel business plan. 


While Campaigner has various advantages, it has a few downsides:

  • A bank card is needed for the unfastened trial. Campaigner provides a unfastened trial, however you must input your bank card knowledge to get entry to it. Your card will handiest be charged in the event you comply with the plan after the 30-day trial; then again, maximum e mail advertising answers don’t require you to offer a bank card for a unfastened trial in any respect.
  • There’s no unfastened model. Campaigner handiest provides paid choices, not like different e mail advertising answers we reviewed.


Campaigner’s drag-and-drop editor is straightforward to enforce into your day-to-day workflow. With over 900 templates, you’ll customise emails along with your corporate colours, pictures, and your brand. The platform is straightforward to navigate as neatly, with each and every device arranged into a sequence of logical drop-down menus on the peak of the display. Even new customers will have to be capable of to find what they are searching for with out a lot hassle.

Campaigner templates
Campaigner provides over 900 templates, and its drag-and-drop editor means that you can construct horny emails briefly.

Source: Campaigner

Additionally, Campaigner’s Reputation Defender is helping be sure your emblem’s symbol stands sturdy. This device can give a boost to marketing campaign engagement, deliverability, and ROI whilst making sure your emails pass to reliable addresses so you do not possibility your safety. This makes marketing campaign control easy, despite the fact that you are new to e mail advertising. 

Campaigner Features

Workflows Drag and drop components to create customized workflows.
Autoresponders Send emails robotically with triggers reminiscent of a buyer’s birthday, vacation or buyer sign-up.
A/B cut up trying out Create fairly other variations of an e mail and check every to look which plays higher.
Full e mail editor Use ready-made templates or create your individual design for e mail campaigns the use of Campaigner’s drag-and-drop options.


Campaigner workflow builder
Campaigner’s visible workflow builder mean you can higher interact along with your goal shoppers whilst expanding your marketing campaign’s potency.

Source: Campaigner

You can create advanced e mail automation sequences with Campaigner’s drag-and-drop workflow builder. This efficient type of automation is helping you and your group customise your individual workflows whilst nurturing leads, profitable shoppers, fostering repeat trade, and turning unswerving customers into emblem advocates. If you employ more than one triggers all the way through the patron adventure, your emails will robotically pass out for vital occasions – from a buyer’s first sign-up to their next purchases and different interactions along with your emblem – or in accordance with metrics you put, reminiscent of conversion values or touch fields. You can customise messages in accordance with the place a recipient is within the buyer adventure, tailoring your advertising ways to their position within the gross sales funnel. 


Autoresponders are on the spot emails despatched according to positive triggers. For instance, if a buyer replies in your e mail, Campaigner’s automation of reactive messaging guarantees they are not left looking ahead to a reaction, questioning in the event you even were given their e mail.

If a buyer takes any other particular motion, reminiscent of making a purchase order or soliciting for a demo from you, they may be able to robotically obtain a thank-you message, a welcome e mail, a purchase order affirmation, or any other automatic reaction you might have set. You too can create ordinary messages to the touch base along with your shoppers, calling consideration to renewal notices or incomplete purchases to scale back your cart abandonment charges.

Campaigner’s autoresponders assist you to personalize e mail messages for milestones reminiscent of shoppers’ birthdays or anniversaries. This is helping you keep your shoppers’ hobby to your emails, regardless of how huge your e mail advertising touch listing. 

A/B Split Testing

A/B cut up trying out optimizes emails to extend engagement, interactions and conversions. With this option, you’ll make tweaks to an e mail and ship out the other variations to look which supplies a greater general enjoy for readers. For instance, you’ll check other topic strains, the design of the e-mail, the “from” title, and your name to motion. 

Campaigner will then hit upon which model has the most productive effects and ship that e mail to subscribers. Based at the check emails, it might probably additionally resolve when to ship the e-mail for the most productive open charges. [Learn how to write email subject lines that improve your open rates.]

Tip: Campaigner’s A/B trying out gear can lend a hand pressure a a hit advertising marketing campaign, however if you want to look the present best possible practices, take a look at our “Small Business Guide to Sending Marketing Emails.”

Full Email Editor

Campaigner’s e mail editor boasts more than a few options, together with tables and customizable components. Using a drag-and-drop editor, undeniable textual content, or HTML, you’ll create your individual design or construct on Campaigner’s ready-made templates to supply crowd pleasing e mail campaigns. These templates are absolutely responsive on all platforms, so you’ll design your emails for your desktop, smartphone, or pill.

Not positive create a professional-looking e mail that may attract readers? Campaigner supplies video tutorials on create top-notch emails with its modifying gear whilst conserving the method easy. 

Campaigner Cost

Campaigner pricing
Campaigner is most suitable for companies that experience numerous shoppers and wish to ship a big quantity of emails.

Source: Campaigner

Like different e mail advertising platforms, Campaigner costs its product in accordance with your selection of subscribers. Each Campaigner plan has more than a few options, reminiscent of media webhosting, a drag-and-drop editor, geolocation, customized footers, A/B cut up trying out, e mail stories, autoresponders, social media integration, buyer segmentation gear, and over 900 e mail templates.

The Starter, Essential, and Advanced plans will also be billed both per thirty days or every year, saving you 18% if you select annual bills. These are the costs and contours you get with the monthly fashion:

  • The Starter plan starts at $59 per 30 days for as much as 5,000 contacts. 
  • The Essential plan is $179 per 30 days and helps as much as 25,000 contacts. It comprises the Starter plan’s options in addition to dynamic content material and exclusion lists. 
  • The Advanced plan is $649 per 30 days and lets in 100,000 contacts. It has all of the options within the Essential plan in addition to automation workflows, stories on acquire conduct, API get entry to, static section sampling and gross sales engineering. 
  • The further eCommerce plan begins at $79.95 per 30 days. You can upload this directly to get Shopify and Magento integration in addition to limitless contacts.

FYI: Campaigner does now not be offering a unfastened plan, however it does have a 30-day unfastened trial that helps as much as 1,000 contacts. During this trial, you’ll get entry to every characteristic of the paid plans. The unfastened trial calls for you to offer your bank card knowledge, even though – a stark distinction from different e mail advertising services and products we evaluated.

Campaigner Setup

Campaigner provides tutorials, guidelines, and how-to content material on its website online, making it fast and simple to begin running with the platform. Share those setup guidelines along with your group all through the onboarding procedure to ensure we all know enforce the device and the way it’s going to have compatibility into their day-to-day paintings agenda in accordance with their position.

When you enforce Campaigner, you’ll combine it with Google Sheets and Forms, Eventbrite, RelatedIn, SurveyMonkey, and different platforms to make use of to your e mail campaigns. 

Campaigner Customer Service

You can achieve Campaigner by means of telephone, e mail or are living chat on its website online. The are living chat buyer improve replied our questions in a pleasant and well timed method. Campaigner has additional gear within the useful resource heart on its website online, together with infographics, webinars, video tutorials, and case research.

Campaigner’s buyer improve group is to be had from 4 a.m. to eight p.m. EST, Monday thru Friday. In case you’ve gotten questions outdoor those occasions, Campaigner’s wisdom base has over 350 articles in over 25 classes and video guides that will help you navigate the device, troubleshoot, and benefit from its gear.

Drawbacks of Campaigner

While Campaigner is designed to improve hefty e mail lists, which is best possible for enormous companies, it does have its barriers. For instance, the 30-day unfastened trial calls for a bank card to enroll, and the device does not have a unfastened model, not like different e mail advertising services and products. Also, the huge price ticket would possibly put Campaigner out of achieve for small companies on the cheap, so we advise it for higher companies with top advertising budgets and long touch lists. [Follow these best practices to maintain your email marketing list.]


To to find the most productive e mail advertising device, we first created an inventory of common e mail advertising platforms and services and products in accordance with on-line analysis. Next, we assessed every provider’s on-line recognition and narrowed it right down to a couple of finalists. Finally, we performed in-depth analysis by means of investigating every finalist’s choices, comparing pricing constructions, trying out the client improve, looking at tutorials, studying consumer critiques, or even testing the device when demos have been to be had. Campaigner is our best possible select for higher companies due to its ease of use, talent to improve huge e mail lists, and customizable options.

Campaigner FAQs

How does Campaigner deal with unsubscribes? 

Campaigner provides two techniques for readers to unsubscribe from emails: list-level and account-level unsubscribes. It lets in you to select the process that works best possible for your enterprise fashion and your shoppers.

With the list-level unsubscribe possibility, contacts can unsubscribe from particular mailing lists (like per thirty days newsletters or a “day-to-day offers” listing). Contacts who select the account-level possibility unsubscribe from all Campaigner mailing lists attached to their account.

How does Campaigner worth its services and products? 

Campaigner fees you in accordance with your enterprise’s selection of e mail subscribers. The 4 pricing tiers are billed per thirty days or every year. If you pay for an annual subscription, you obtain an 18% bargain off the per thirty days charges.

What consumer roles and permissions does Campaigner be offering?

  • The Account Owner has complete account get entry to. Only one consumer is assigned to this position.
  • Designers direct more than a few content material functions for e mail campaigns and experiments whilst the use of autoresponders, paperwork, and marketing campaign property.
  • Email Marketers have complete account get entry to, now not together with consumer control settings and consumer billing knowledge.
  • List Managers are answerable for sorting contacts, lists, customized touch fields and segments.
  • Reporting Users can view, organize and export more than a few document varieties.
  • SMTP Users can ship Simple Mail Transfer Protocol (SMTP) messages – emails despatched from one designated e mail account to any other by the use of the web – and examine SMTP stories whilst managing consumer personal tastes.
  • API Users can use their credentials as authentication for Campaigner’s RESTful API. 

Overall Value

We suggest Campaigner for …

  • Midsize and bigger companies.
  • Businesses with a minimum of 5,000 e mail contacts and more than a few e mail lists.
  • Businesses waiting to combine e mail campaigns with their social media.

We don’t suggest Campaigner for …

  • Small companies that do not have many contacts but.
  • Businesses with low budgets for e mail advertising.
  • Businesses in search of a unfastened model of e mail advertising device.
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