HANGZHOU, China, Nov. 17, 2021 /PRNewswire/ — A worldwide cultural change occasion has been held in japaneseChina’sHangzhou metropolis, the place artistic concepts from world wide met “on the clouds”. On Nov. 8, the fifteenth Hangzhou Cultural and Artistic Business Expo, which was held differently towards the backdrop of the pandemic, closed. With the theme of “Artistic Hangzhou, Connecting the World — Tradition Main a Higher Life”, this yr’s expo adopted the mixture of on-line and offline exhibitions to indicate over 3,000 cultural manufacturers and enterprises from greater than 30 international locations and areas together with the United Kingdom, France, Italy, Poland, Japan, the Republic of Korea and Thailand. Greater than 200,000 items of Chinese language and abroad cultural merchandise had been displayed within the on-line venue, which attracted 190 million views. It was a grand occasion of world cultural change and integration, based on Hangzhou Municipal Authorities.

“Cloud” brings “digital wings” to cultural {industry}

Below the background of epidemic prevention and management, this yr’s expo moved offline exhibition on-line. As an alternative of constructing an appointment or purchase tickets, residents may “cloud journey” the 2 main exhibitions that includes creativity and craftsmanship on TikTok.

Based on Meng Wenbo, co-chairman and CEO of Dongjia, an e-commerce platform specializing in craftsmanship, a web based expo has eradicated the restrictions of offline exhibitions, opened up new methods of visiting exhibitions and new scenes of cultural infiltration. On the identical time, the mixing of on-line exhibitions and gross sales additionally helps companies to proceed to function properly within the context of epidemic, and really brings a “endless cultural truthful” to cultural lovers. The themed venue underneath the identify “Music Yun Jiang Nan“, that includes the spirit of Music Dynasty in japanese China, targeted on attracting cultural and artistic professionals, craft designers, new craftsmen and different skilled teams. Through the exhibition, a lot of artistic merchandise that mirrored Chinese language conventional tradition, resembling tea set reward field and blue and white porcelain, made their debut and have become immediate hits.

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After greater than a decade of improvement, the expo has grow to be a “cultural golden identify card” of Hangzhou, generally known as one in all China’s 4 key complete cultural exhibition actions. Based on experiences, although underneath the background of the epidemic, Hangzhou’s cultural {industry} nonetheless achieved 228.5 billion yuan (about 35.7 billion U.S. {dollars}) in added worth final yr, up 8.2 % yr on yr, and the excellent improvement energy of Hangzhou’s cultural {industry} ranks among the many first rating of massive and medium-sized cities in China. For the reason that starting of this yr, Hangzhou’s cultural {industry} has proven a powerful improvement momentum. Within the first three quarters, the added worth reached 190.1 billion yuan, a rise of 10.3 % yr on yr, and the expansion price of digital content material {industry} reached as excessive as 12.8 %.

Digital know-how has gained built-in utility and innovation within the area of cultural {industry}, thus offering “core” help for cultural {industry} on the “cloud”. At this yr’s expo, over 3,500 on-line exhibitors and types participated, and practically 240 theme reside broadcasts, particular auctions and different actions had been held. Residents may purchase international cultural merchandise with out leaving house. The occasion has showcased newest achievements within the improvement of Chinese language cultural {industry} to home and abroad retailers on all fronts, strengthened worldwide cultural {industry} exchanges and cooperation, and additional enlarged the affect of the Hangzhou expo.

“Cultural expo of concepts” brings eternal cultural splendor

Hangzhou Cultural & Artistic Business Expo is a artistic exhibition of life aesthetics, a grand occasion of financial and cultural exchanges, a platform for in-depth collision of concepts and a entrance for {industry} foresight. Throughout this yr’s expo, a number of newest analysis outcomes of {industry} improvement index had been launched to additional improve the model affect of an “expo of concepts”.

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On the Cultural Business Summit, Xiong Chengyu, a international academician of the European Academy of Sciences and director of the Nationwide Cultural Business Analysis Heart of Tsinghua College, printed the Improvement Index and Analysis Report of China’s Digital Content material Business (2021) on-line, and evaluated the event index of China’s digital content material {industry} from 5 features: industrial scale, social contribution, worth creation, improvement surroundings and industrial competitiveness. Based on the analysis index, Hangzhou ranks among the many first tier within the improvement of digital content material {industry} in China and is the consultant metropolis within the industrial circle of the Yangtze River Delta.

Based on Xiong, Hangzhou, with its good industrial infrastructure, is a crucial metropolis in China’s digital economic system. Hangzhou not solely pays consideration to the cultural {industry} itself, but in addition goes hand in hand from supporting insurance policies and industrial cluster improvement. Subsequently, Hangzhou’s digital content material fields resembling animation, video games, e-sports, movie and tv are growing properly. As well as, digital content material has been built-in into all features of social life, spanning nationwide boundaries and fields. He hoped that Hangzhou will convey authentic digital content material with Chinese language traits to customers everywhere in the world.

Wu Xiaobo, a Chinese language monetary author, mentioned that Hangzhou has all the time been a shopper metropolis all through historical past, and younger persons are a very powerful cause why Hangzhou’s cultural {industry} can keep a powerful improvement momentum. In all cultures, younger persons are a very powerful collaborating power and fermentation issue. Particularly in recent times, the online influx price of abilities in Hangzhou continues to rank first in China, which brings wealthy cultural industries and powerful consumption capability to Hangzhou.

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SOURCE Hangzhou Municipal Authorities